2020 National Luncheon

Do you know how to effectively communicate with your young staff and customers?

Our 2020 National Luncheon is an opportunity for our industry to come together and celebrate our future leaders through the industry Rising Stars.To complement our theme, special guest speaker Ashley Fell will present on ways to communicate with the emerging generations (Generation Z/Millennials) to effectively engage and motive them, elaborating on how you can achieve cut through in a message-saturated market, including social media platforms and content creation.

Ashley Fell

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to  communicate with the emerging generations to effectively engage and motivate them. From her experience  in managing media relations, social media platforms, content creation and event management, Ashley is  well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in  training and equipping leaders and teams on how to communicate across generational barriers.

In addition to delivering keynote presentations at conferences, Ashley is booked to conduct training days for corporate and not for profit clients, facilitate panels across an array of industries and deliver workshops across diverse generations. From generational change to the impact of technology, from key demographic transformations to social trends Ashley delivers research based presentations dealing with global and national trends.

With academic qualifications in communications, an ongoing role in deploying and analysing national research studies, and with her position leading the communications strategy at McCrindle, Ashley brings robust, research-based and experienced content to her engaging presentations and consulting.

Still not sure, listen to Ashely speak about “Generation Z defined; The five characteristics of today’s students” https://www.youtube.com/watch?v=QvCwcQmnyfE

Friday 27th March 2020 at 12:00pm

Location: Cargo Hall, 39 South Wharf Promenade, South Wharf, VIC

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